Wat kies jij

Wat kies jij (What would you choose) was a group project I was a part of. We were asked to develop a concept for the KWF (Koningin Wilhelmina Fonds voor de Nederlandse Kankerbestrijding), so they would become more known in The Hague. And hopefully there will be more people who donate to the KWF.

The concept is very confronting, especially for people who are sick or have family members who are sick. We try to show that no one can choose to have cancer, but everyone has the choice to donate and to support the research for a medicine against cancer. It doesn't matter if you click left or right, the people will get the same information and an option to donate to the KWF.

Tools: mindmapping, 635 method, sketching, Photoshop, Illustrator